Vas And Mobilarus Ringback Tone Call tv Value Added Services » Ringback Tone Ring Back Tones MUSIC TO THE EARS   Ring Back Tones (RBTs) are tunes people hear between the time they call a user and the call is answered. RBTs can be modified as per user preferences, and can be personalized for individual callers. Ring Back Tones generate more than 70% of total revenues in the non-downloadable content segment of an operator's service offerings. Operators can increase the popularity of RBTs by offering a variety of content (tunes), updating content at regular intervals, and deploying a secure technology to drive the content.

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