Ring Back Tone Ringtones, logos and Services SMS Voting Infotainment Contest Hizmetler » Value-added Services » Ring Back Tone Ring Back Tone ( RBT ) MUSIC TO THE EARS Ring Back Tones (RBTs) are tunes people hear between thetime they call a user and the call is answered. RBTs can be modified as peruser preferences, and can be personalized for individual callers.     Ring Back Tones generate more than 70% of total revenuesin the non-downloadable content segment of an operator's service offerings.   Operators can increase the popularity of RBTs byoffering a variety of content (tunes), updating content at regular intervals,and deploying a secure technology to drive the content.

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